Your digital partner in the automotive sector
20+ years of experience and 200+ IT specialists driving the sector's digitalisation.
Motorflash Ibérica de Negocios is the 360 solution for automotive brands and dealerships. Over 1,500 clients and €10M revenue in 2024. AI-integrated technology across every process.
20+ Years
Leading innovation
We operate with knowledge, professionalism and adaptability
We believe in a clear way of working: understanding the sector, making data-driven decisions and adapting to our clients' real needs. That combination is what makes our solutions actually work.
360° view of the sector
We know every stage of the sales cycle. We build proprietary solutions covering publication, operations, communication and sale.
Data-backed professionalism
Every tool we build has full measurement. We analyse, report and deliver useful information to improve results at every decision.
Adaptation without limits
We customise our solutions to fit every client's operation. Technology should adapt to people, not the other way around.
A team that makes things happen
We work with a practical, resolutive mindset. We get involved, collaborate and always look for the most efficient way to move clients forward.
AI integrated in every process
AI runs inside every tool to automate tasks, analyse conversations and help you sell more — without changing how you work.
Continuous learning
Critical thinking, customer empathy, proactivity and analytical mindset. Learning and evolving is part of our culture.
How we got here
Portal launch
We started working with our first major client, Audi Selection Plus, and launched our first classifieds portal. First steps in the automotive sector.
Digital Marketing Agency
We launched our Digital Marketing Agency. We grew our capabilities with a team specialised in marketing for dealerships and brands.
Our Contact Center is born
We launched our own Contact Center to offer customer service, lead management and direct support to dealerships and groups.
Plate-based publishing
We launched our plate-based publishing tool. Proprietary technology to automate vehicle publishing, boosting speed and accuracy.
Message and CRM4YOU
A key step: we launched Motorflash Message (enterprise WhatsApp) and CRM4YOU, our fully customisable CRM built for the automotive sector.
AI + 360° view
We unified data, processes and communication by embedding AI across the entire Motorflash ecosystem for better decisions, efficiency and results.
Madrid headquarters
Calle Basauri 17 – Bldg. B, Lower Left D
28023 Madrid, Spain